Friday, July 31, 2009

Political Product Placement

via CNN
The president was drinking Bud Light, Biden was drinking Buckler (a nonalcoholic beer), Gates was drinking Samuel Adams Light and Crowley was drinking Blue Moon.
That's what qualifies as news these days, huh? In the Politics section, no less. 3 years before the next election...

Who do you think paid for that? I could picture Obama getting a blue-collar boost out of being seen drinking Bud Light, but whatever that gained him would be counteracted by Biden drinking a Buckler. Which means it must have been brought to you by the brewing companies.

I can't help but think of Tommy Lee Jones in The Client:
"Hey kid, would you like a Sprite? Here you go, kid - a cold, delicious, refreshing Sprite. We lifted the kid's fingerprints off a can of Sprite. We sure are lucky he wanted a Sprite. Then again, who wouldn't want a Sprite? Kids everywhere drink Sprite. I want you to search every Sprite Machine, Hen House, Sprite Can, and bottle of Sprite in a six-pack (of Sprite) radius. Have I mentioned Sprite? Sprite, Sprite, Sprite!"

5 comments:

Unknown said...

Perhaps someone sent the society reporter to cover the event.

The four beers represented are actually from four different brewers. The odds of two giant American brewers (Budweiser and Coors), a 'craft' brewer (Sam Adams), and a foreign brewery (Heineken) agreeing to doing some product placement together seems nearly impossible. I'd chalk it up to a slow news day.

X said...

Bud Light. Fucking hell. I'm glad I resisted the urge to vote.

Unknown said...

Bud Light. Fucking hell. I'm glad I resisted the urge to vote.

I know. I would have been happier with a 40 of OE in a paper sack.

This may be the one time I would side with the cop.

rbbergstrom said...

Yes, you're probably right. Silly me, assuming complicity and corruption in a situation where mere vapid amateurism is a more likely explanation.

Hopefully in the next article, they'll document an month's worth of White House dinner menus! That's clearly what America wants.

Unknown said...

I think they should publish a full daily itinerary.

5:23 AM woke up
5:24 bowel movement and urination
5:25 wiped ass using three sheets of 2-ply toilet paper
5:26 secret service inspects ass to make certain it is fully wiped

etc.