Uniform

I just received a Land's End Business Outfitters catalog at work advertising a contest for a free uniform makeover. Normally i wouldn't pay much attention to crap like this, but this one struck me as odd. Isn't the point of a "makeover" to make people actually look better? this is the first time I've seen a "before" picture with a group of attractive models, followed by an "after" picture in which they are transformed into a bunch of mindless corporate douchebags.