Toy story

American movie making has finally reached its ultimate form with Transformers.

The commercial exploitation of this brand reads like a roll call of America's biggest companies. Pepsico has done a deal with Hasbro to produce a Pepsi-branded Optimus Prime figure that transforms into a Pepsi tanker (Pepsi's slogan this year is 'Transform your summer'), and General Motors has come on board, with a tie-in to the car models into and from which the various Transformers mutate - Bumblebee with the Chevrolet Camaro; Autobot Ratchet with the Hummer H2, and Ironhide with a GMC TopKick medium-duty truck.